Which of These Statements Regarding Sales Goals Is Most Accurate

Multiple Choice

Which of these statements regarding sales goals is most accurate?

A) For marketing managers, sales revenue or unit sales objectives can be easily translated into meaningful targets for a product line or brand.
B) Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
C) Very often, cutting prices results in a decrease in market share.
D) Setting unit volume sales as a pricing objective results in price wars with competitors, so the practice is limited to industries with few competitors.
E) An advantage of increasing unit volume sales is that it always results in an increase in profits.