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    Marketing Study Set 15
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    Exam 13: Building the Price Foundation
  5. Question
    The Unit Variable Cost (UVC) Divided by Selling Price (P)
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The Unit Variable Cost (UVC) Divided by Selling Price (P)

Question 13

Question 13

Multiple Choice

The unit variable cost (UVC) divided by selling price (P) is


A) contribution margin (CM) .
B) fixed costs (FC) .
C) total cost (TC) .
D) total revenue (TR) .
E) price per unit of the product (P) .

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