American Ninja Warriorbegan Airing in 2012 on NBC During the Summer

Multiple Choice

American Ninja Warriorbegan airing in 2012 on NBC during the summer season when TV ratings are normally low and network TV viewing options consisted primarily of reruns. The marketing goals for the first season on that network included making television viewers aware of the program's existence and generating enough excitement about the show so that millions of viewers would watch the athletic competition. At the airing of the first episode that year, American Ninja Warrior was in what stage of its product life cycle?

A) introduction
B) growth
C) maturity
D) decline
E) development