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    Exam 11: Managing Successful Products, Services, and Brands
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    The Initial Purchase of a Product by a Consumer Is
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The Initial Purchase of a Product by a Consumer Is

Question 343

Question 343

Multiple Choice

The initial purchase of a product by a consumer is referred to as


A) a product sampling.
B) a sample buy.
C) a trial.
D) an assessment.
E) an examination period.

Correct Answer:

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