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When a Product Reaches the Decline Stage of the Product

Question 185

Multiple Choice

When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion-dropping it from a firm's product line. The other is called ________, which retains the product in the product line but reduces marketing costs.


A) skimming
B) paring
C) divesting
D) milking
E) harvesting

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