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    Exam 11: Managing Successful Products, Services, and Brands
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    For Any Product to Be Successful, It Must Be Purchased
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For Any Product to Be Successful, It Must Be Purchased

Question 193

Question 193

Multiple Choice

For any product to be successful, it must be purchased by


A) early adopters and laggards.
B) early majority and late majority.
C) late majority and laggards.
D) innovators and early majority.
E) innovators and early adopters.

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