Managers Often Use Two Special Measures to Help Identify Strong

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. The two measures are the CDI and the BDI, which stand for

A) comprehensive demographic inventory and brand designation information.
B) consumer demographic index and buyer demographic inventory.
C) category development index and brand development index.
D) consumer development index and brand development inventory.
E) category development index and buyer development inventory.