CDI/BDI Marketing Dashboard -As Shown in the CDI/BDI Marketing Dashboard Above, a BDI

Multiple Choice

CDI/BDI Marketing Dashboard
-As shown in the CDI/BDI Marketing Dashboard above, a BDI of 30 is determined by

A) finding the percent of the U.S. population in the "Households without children" segment divided by the percent of Hawaiian Punch sold to households without children in the U.S. multiplied by 100.
B) subtracting the total number of non-users from the total number of users of Hawaiian Punch sold to households without children.
C) finding the difference in total sales of Hawaiian Punch between households who have children and those who do not.
D) finding the percent of Hawaiian Punch sold to U.S. households without children divided by the percent of the U.S. population in the "Households without children" segment multiplied by 100.
E) using the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.