Trading Down Refers to ________ When Repositioning a Product

Multiple Choice

Trading down refers to ________ when repositioning a product.

A) reducing the number of features, qualities, or price
B) reducing the amount of product carried as inventory
C) reducing the number of product items in a product line
D) redirecting marketing resources from a "cash cow" target market to one that is not performing as well in the hopes of increasing sales and profits
E) encouraging consumers through the use of coupons and deals to purchase a firm's lower-priced products