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Companies Can Choose from Several Different Branding Strategies

Question 286

Multiple Choice

Companies can choose from several different branding strategies. Kohl's, with its own Croft & Barrow, SONOMA Goods for Life, and Apt. 9 brands that offer men's and women's apparel and footwear, accessories and home goods in its stores, is using a ________ strategy.


A) retailer branding
B) multiproduct branding
C) multibranding
D) private branding
E) mixed branding

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