Private Branding Refers to a Branding Strategy in Which a Firm

Multiple Choice

Private branding refers to a branding strategy in which a firm

A) gives each product a distinct name when each brand is intended for a different market segment.
B) uses different brand names for the same product across multiple countries.
C) uses one name for all its products in a product class.
D) produces products but sells them under the brand name of a wholesaler or retailer.
E) contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications.