To Better Connect with Its Customers by Providing Functional and Aesthetic

Multiple Choice

To better connect with its customers by providing functional and aesthetic design features, Kraft did what with its Chips Ahoy! cookies?

A) gave the product a more interesting brand personality
B) created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
C) engaged in a co-branding effort with Blue Bell ice cream
D) complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
E) created a patented resealable opening in the bag for easy access and to maintain freshness