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Procter & Gamble Has a Large ________ That Includes Product

Question 259

Multiple Choice

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent, and Pampers diapers) .


A) marketing mix
B) product class
C) product itemization
D) product line
E) product mix

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