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    Exam 10: Developing New Products and Services
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    One of the Two Organization-Related Problems of Inertia That Can
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One of the Two Organization-Related Problems of Inertia That Can

Question 138

Question 138

Multiple Choice

One of the two organization-related problems of inertia that can cause new-product failures is


A) poor product quality.
B) encountering the "not-invented-here" problem.
C) poor execution of the marketing mix.
D) bad timing.
E) incomplete market and product protocol.

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