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    Marketing Study Set 15
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    Exam 10: Developing New Products and Services
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    There Are Seven Stages of the New-Product Development Process
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There Are Seven Stages of the New-Product Development Process

Question 11

Question 11

Multiple Choice

There are seven stages of the new-product development process. The last stage is


A) business analysis.
B) screening and evaluation.
C) market testing.
D) commercialization.
E) development.

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