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    Exam 10: Developing New Products and Services
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    Generating Insights Leading to Marketing Actions Based on Ideas from Massive
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Generating Insights Leading to Marketing Actions Based on Ideas from Massive

Question 163

Question 163

Multiple Choice

Generating insights leading to marketing actions based on ideas from massive numbers of people is called


A) brainstorming.
B) groupthink.
C) outsourcing.
D) crowdsourcing.
E) NIH method.

Correct Answer:

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