At Mattel, Barbie Is Child-Tested to Be Sure the Doll

Multiple Choice

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart, creating pieces that could accidentally choke a child. This type of consumer or safety test occurs during the ________ stage of the new-product development process.

A) new-product strategy development
B) development
C) business analysis
D) screening and evaluation
E) market testing