Multiple Choice
Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product development process.
A) commercialization
B) screening and evaluation
C) business analysis
D) development
E) market testing
Correct Answer:
Verified
Correct Answer:
Verified
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