Multiple Choice
Test marketing involves offering a product for sale
A) to a random sample of people in the top 10 U.S. cities.
B) in as broad a geographic region as possible.
C) to consumers that are representative of the target market.
D) on a limited basis in a defined area.
E) only on certain days of the week and hours of the day.
Correct Answer:
Verified
Correct Answer:
Verified
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