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    Marketing Study Set 15
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    Exam 10: Developing New Products and Services
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    Characterize the Difference Between a Product Line and a Product
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Characterize the Difference Between a Product Line and a Product

Question 75

Question 75

Essay

Characterize the difference between a product line and a product mix. Give an example of each.

Correct Answer:

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A product line is a group of products or...

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