Marketing Refers to the

Multiple Choice

Marketing refers to the

A) research and development of new products that existing customers want to purchase.
B) expansion of companies into other countries.
C) process of identifying the best local plants to serve particular geographic markets.
D) activity involved in getting a product or service from the manufacturer to the ultimate consumers and organizational buyers.
E) activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.