Multiple Choice
For marketing to occur, there must be two or more parties involved. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be
A) people who are nostalgic about childhood lemonade stands they had during hot summers.
B) people with a desire for a cool beverage other than soda or water.
C) product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
D) a local distributor of alcoholic beverages.
E) a nutritionist promoting the health benefits of adequate hydration.
Correct Answer:

Verified
Correct Answer:
Verified
Q222: Customer experience refers to<br>A) the practice of
Q223: According to the text, Target has been
Q224: American Express cardholders have access to early
Q225: In our free-enterprise society, which three specific
Q226: A business student is preparing for the
Q228: The Arizona Biltmore in Phoenix is a
Q229: Define needs and wants. Can marketing shape
Q230: The people who use the products and
Q231: The trade of things of value between
Q232: The _ element of the marketing mix