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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    A Need That Has Been Shaped by a Person's Knowledge
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A Need That Has Been Shaped by a Person's Knowledge

Question 197

Question 197

Multiple Choice

A need that has been shaped by a person's knowledge, culture, and personality results in a


A) standard.
B) want.
C) utility.
D) demand.
E) preference.

Correct Answer:

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