The 3M Post-It Flag Highlighter and Pen Marketing Programs Discussed

Multiple Choice

The 3M Post-it Flag Highlighter and Pen marketing programs discussed in the text were designed for what primary objective?

A) the initial launch of two new 3M products
B) specific promotions to be used for long-range strategies
C) segmenting the market into 12 specific target market segments
D) marketing 3M products to foreign markets
E) positioning the products relative to major competitors