On What Does an Organization with a Market Orientation Focus

Multiple Choice

On what does an organization with a market orientation focus?

A) on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation
B) on prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
C) on satisfying the needs of consumers while also trying to achieve its goals.
D) on satisfying the needs of consumers in a way that provides for society's well-being.
E) on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.