In Marketing, Utility Refers to

Multiple Choice

In marketing, utility refers to

A) the number of alternative uses or benefits that can be provided by a single product or service.
B) the adaptability of a marketing program to adjust to changes in the marketing environment.
C) the benefits or customer value received by users of the product.
D) the fixed costs associated with the production of a single unit of a product within a product line.
E) the variable costs associated with the production of a single unit of a product within a product line.