Elements in a Marketing Plan Depend on Who the Audience

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

A) give a broad general overview.
B) function as a sales document.
C) be more informally written.
D) be directed to the people who would be affected by it.
E) be directed to the people who must implement the plan.