All of These Are Questions Most Lenders and Prospective Investors

Multiple Choice

All of these are questions most lenders and prospective investors expect to be answered in a marketing or business plan except which?

A) Is the business or marketing idea valid?
B) Who is your competition and what are they doing?
C) Are the financial projections realistic and healthy?
D) Are the key management and technical personnel capable, and do they have a track record in the industry within which they must compete?
E) Is there something unique or distinctive about the product or service that separates it from substitutes and competitors?