Multiple Choice
In the balanced scorecard, the customer perspective addresses which of the following questions?
A) "To achieve our mission, how will we sustain our ability to change and improve?"
B) "To succeed financially, how should we appear to our shareholders?"
C) "To satisfy our shareholders and customers, in what business process must we excel?"
D) "To achieve our mission, how should we appear to our customers?"
Correct Answer:

Verified
Correct Answer:
Verified
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