A Company That Manufactures Soaps Could Not Sell Its Products

Multiple Choice

A company that manufactures soaps could not sell its products despite spending a good amount on advertisements. Therefore, management decided to use the concept of direct marketing. They thought of appointing a large number of salespersons who would do door-to-door selling of the product. This is an example of a strategic:

A) ploy.
B) plan.
C) position.
D) pattern.
E) perspective.