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A Coffee Chain Was Losing Its Customers to Its Competitors

Question 23

Multiple Choice

A coffee chain was losing its customers to its competitors and wanted to increase its sales. Therefore, it started offering complimentary pastries with every cup of coffee to outwit its competitors. Soon, the company registered an increase in its sales. This is an example of a strategic:


A) ploy.
B) plan.
C) position.
D) pattern.
E) perspective.

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