Multiple Choice
A clothing line company has a number of outlets which are owned and managed by private individuals. These outlets are allowed to use the brand name and products of the clothing line after paying a fee to the clothing line company. They also pay a part of their revenue to the clothing line. This is an example of:
A) franchising
B) exporting
C) differentiation
D) retail expansion
E) brand dilution
Correct Answer:
Verified
Correct Answer:
Verified
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