Multiple Choice
An organization which gets the right to use another organization's brand name, products, and processes is referred to as a _____.
A) legatee
B) franchisee
C) bailee
D) bailer
E) franchisor
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q61: Who wrote the book, The World is
Q62: A strategic _ is a specific move
Q63: A _ strategy refers to the part
Q64: Pizzas at Home, a pizza shop, plans
Q65: Strategic management is a process that involves
Q67: Developing a viable business model requires that
Q68: A strategic _ is a carefully crafted
Q69: For a small firm, licensing technology to
Q70: Trends and events of the external environment
Q71: Dormer is the only fine dining restaurant