Multiple Choice
In 1895, cereal tycoon C.W. Post started offering a cereal-based drink called Postum. Part of Postum's initial marketing strategy involved ads that promoted the nutritional benefits of Postum while raising concerns about the health effects of coffee. This type of advertising is an example of a strategic ______.
A) plan
B) purpose
C) position
D) perspective
E) ploy
Correct Answer:
Verified
Correct Answer:
Verified
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