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After Years of Negotiating Short-Term Contracts with Its Suppliers, Icon

Question 117

Multiple Choice

After years of negotiating short-term contracts with its suppliers, Icon Images has decided to agree to longer-term contracts.In doing this, Icon Images is hoping to:


A) reduce transaction costs.
B) increase negotiating leverage with suppliers.
C) become less dependent on its suppliers.
D) move toward horizontal alliances with its suppliers.

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