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A Global Corporate-Level Strategy Differs from a Multidomestic Corporate-Level Strategy

Question 13

Multiple Choice

A global corporate-level strategy differs from a multidomestic corporate-level strategy in that in a global strategy:


A) competitive strategy is dictated by the home office.
B) competitive strategy is decentralized and controlled by individual strategic business units.
C) products are customized to meet the individual needs of each country.
D) the firm sells in multiple countries.

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