The Transnational Strategy Is Becoming Increasingly Necessary to Compete in International

Multiple Choice

The transnational strategy is becoming increasingly necessary to compete in international markets for all of the following reasons EXCEPT:

A) the growing number of competitors heightens the requirements to keep costs down.
B) the desire for specialized products to meet consumers' needs.
C) differences in culture and institutional environments require firms to adapt their products and approaches to local environments.
D) it is easy to use because of its unifying goals.