In the Context of Competitive Rivalry, What Is an Actor's

Multiple Choice

In the context of competitive rivalry, what is an actor's reputation?

A) The perceived level of quality customer's associate with the firm's goods or service
B) A positive or negative quality attributed to one's rival based on previous competitive behavior
C) The willingness of capital markets to invest more in a firm based on past performance
D) The degree of loyalty both internal and external stakeholders demonstrate to the firm