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Because Coca-Cola, Nestlé, and PepsiCo All Sell a Product (Bottled

Question 21

Multiple Choice

Because Coca-Cola, Nestlé, and PepsiCo all sell a product (bottled water) that is essentially the same and all three giant companies are engaged in battles for market share using incremental changes in their products and seeking loyalty to brand names, it is MOST likely that the bottled water market is a(n) :


A) slow-cycle market.
B) standard-cycle market.
C) fast-cycle market.
D) intermediate-cycle market.

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