Multiple Choice
In order to meet and exceed customers' expectations over time, firms must:
A) constantly manipulate customers' perceptions of their needs.
B) answer the questions: who, what, when, where, how, and why as they apply to customers.
C) continuously improve, innovate, and upgrade their core competencies.
D) successfully defend their established core competencies from imitation by competitors.
Correct Answer:
Verified
Correct Answer:
Verified
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