An Analysis of the Activity Map of a Successful Company

Multiple Choice

An analysis of the activity map of a successful company such as Southwest Airlines emphasizes how:

A) the organizational culture of Southwest Airlines is the key to its success.
B) understanding the profitability in an industry indicates to companies where above-average returns can be earned.
C) it is harder for rivals to match a configuration of integrated activities than to imitate a single activity.
D) the primary and support activities of a successful company capture value all along the value chain.