Blind Taste-Tests Have Shown That the Taste of Premium-Priced Vodkas

Multiple Choice

Blind taste-tests have shown that the taste of premium-priced vodkas and inexpensive vodkas are indistinguishable even to regular drinkers of vodka.But the sales of premium vodkas are thriving.This is an example of the:

A) perception of perceived prestige and status as a means of differentiating a product.
B) importance of high-quality raw materials when using the differentiation strategy.
C) risk of product imitation by competitors.
D) danger counterfeiting holds for firms pursuing the differentiation strategy.