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Monteleone Company Pays Large Fees to a Highly Recognizable, Prestigious

Question 73

Multiple Choice

Monteleone Company pays large fees to a highly recognizable, prestigious individual to be the spokesperson for the company's luxury private jets.Monteleone is probably following the:


A) focused cost leadership strategy.
B) focused differentiation strategy.
C) integrated cost leadership/differentiation strategy.
D) total quality strategy.

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