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  3. Study Set
    Strategic Management Concepts Study Set 2
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    Exam 2: The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
  5. Question
    Buyers Are Powerful When
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Buyers Are Powerful When

Question 30

Question 30

Multiple Choice

Buyers are powerful when:


A) there is a threat of forward integration.
B) they purchase a small proportion of the supplier's output.
C) switching costs are low.
D) the buyers' industry is fragmented.

Correct Answer:

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