According to the Elaboration-Likelihood and the Heuristic-Systematic Models of Persuasion,the

Multiple Choice

According to the elaboration-likelihood and the heuristic-systematic models of persuasion,the two key factors that will determine whether we engage in effortful or effortless processing of information are one's ________.

A) capacity to process information and level of motivation
B) desire to arrive at the best decision and personality characteristics
C) level of motivation and concern for pleasing others
D) general belief in oneself and concern for pleasing others
E) level of physical attractiveness and general intellect