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Which of the Following Is an Example of BACKWARD Integration

Question 61

Multiple Choice

Which of the following is an example of BACKWARD integration for an automobile manufacturer?


A) acquisition of a sheet metal company that is a major supplier to the automobile industry
B) creation of a marketing plan to offer a factory rebate upon the purchase of a new car
C) installation of robotic welding equipment on the factory floor
D) opening new company- owned car dealerships

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