Competitive Priorities Define the Dimensions on Which the Firm Should

Multiple Choice

Competitive priorities define the dimensions on which the firm should excel with its products or services. Which one of the following statements regarding this concept is TRUE?

A) McDonald's restaurants emphasize high- performance design quality rather than consistent quality.
B) Often there are trade- offs among competitive priorities; thus, the best emphasis is situational.
C) The strategy of emphasizing lower price is most appropriate when the product is highly differentiated.
D) All eight dimensions of competitive priorities should be equally emphasized in order to service the increasingly competitive market of the 1990s.