Competitive Priorities State the Dimensions on Which a Firm Can

Multiple Choice

Competitive priorities state the dimensions on which a firm can excel. Which one of the following statements about each dimension is TRUE?

A) A firm that intends to excel at high- performance design quality can succeed only when its production volume is very high.
B) For a firm that gives top priority to customization, volumes for any individual product tend to be low.
C) Emphasizing low price is most appropriate for differentiated products in the growth stage of demand.
D) McDonald's is a typical example of an organization that excels at volume flexibility rather than quality consistency.