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Derek's Is a Brick-And-Mortar Toy Store

Question 105

Multiple Choice

Derek's is a brick-and-mortar toy store.The firm is considering expanding its operations to include Internet sales.Which one of the following would be the best firm to use in a pure play approach to analyzing this proposed expansion?


A) Another brick-and-mortar store that also sells online
B) A wholesale toy distributor
C) A toy store that sells online only
D) The oldest online retailer of any product
E) Derek's own store

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