Direct-Response TV Utilizes All of the Following EXCEPT

Multiple Choice

Direct-response TV utilizes all of the following EXCEPT:

A) 800-series numbers and/or Internet ordering.
B) the traditional 30-second format with a tagline containing ordering information.
C) program-length infomercials featuring well-known personalities, slick production, and blanket coverage during specific dayparts.
D) 2- to 3-minute commercials.
E) easily identified sponsors' names.